Honor

Enterprise honor refers to the awards and praises that the enterprise has received from the society and the public. It includes various awards awarded by government organizations, awards from media and market research institutions, and the public's approval of enterprises through formal and informal channels. Corporate honor is an important form of brand reputation, and the final impact on the brand also depends on the brand's publicity program for corporate honor, media participation, and public recognition. Corporate honor is a measurable indicator of brand reputation.